Zendaya's press tour for Spider-Man: Brand New Day has turned into one of the most talked about fashion runs of the year. Working once again with longtime stylist Law Roach, the actress has built a wardrobe that speaks the language of the film without ever feeling like a costume. Each stop tells its own small story, stitched together with spider webs, red and blue accents and a steady stream of archival finds.

 

Rome Sets the Tone

 

 

The Rome leg gave fans two looks in a single day. For the afternoon photocall, Zendaya wore a Swarovski crystal embellished crop top and skirt pulled from Versace's Fall 1997 collection, a direct nod to the classic Spider-Man color palette. By evening she stepped onto the red carpet in a sheer black Giorgio Armani gown from the designer's spring 1990 collection, its surface covered in beaded spiderwebs and tiny beaded spiders rendered in amber and brown tones. Law Roach paired the dress with Elsa Peretti snake earrings from Tiffany and Co, along with crystal covered Christian Louboutin So Kate pumps. Her hair was styled in a soft finger waved bixie cut that leaned into old Hollywood glamour, finished with a neutral, glossy lip.

 

London Goes Archival

 

 

In London, Zendaya wore a dress from John Galliano's spring 1997 collection, chosen for its distressed hem and celestial print. The real detail lived on the back, where a beaded spiderweb motif tied the vintage piece to the film.

 

Madrid Marks a First

 

 

Madrid brought Zendaya and husband Tom Holland's first red carpet appearance as a married couple. She wore a vintage inspired Christian Cowan gown built from lace and silk, its fringed, asymmetric hem echoing the geometry of a web. She finished the look with Christian Louboutin So Kate pumps, a Rolex watch and a pair of sapphire web earrings from Stefere Jewelry.

 

Mexico City Turns Up the Glamour

 

 

For a fan event in Mexico City, Zendaya chose a slinky gown from Ashi Studio's spring 2026 couture collection, its lace and fringe detail hinting at webbing while giving the outfit a femme fatale edge that stood apart from her earlier archival pieces.

 

New York Suits Up

 

 

Zendaya opened the American leg of the tour in an oversized white Vetements blazer and matching tie from the label's spring 2027 collection, worn with no trousers and paired instead with thigh high leather boots for a sharp, modern noir effect. On a later New York stop she returned in a sleeker look, a Louis Vuitton black leather blazer and trouser set worn with a simple white tank and black pointed toe pumps, marking a shift away from the softer, ethereal dressing of her recent Odyssey promotional run.

 

Shanghai Returns to the Web

 

Zendaya's most recent stop took her to Shanghai, where she swung back toward the franchise's signature web imagery in an archival Atelier Versace gown from the house's spring 2016 couture collection. The naked dress style gown featured a sheer, cut out silhouette with a black beaded lattice and a high side split, finished with a Chopard spider brooch placed at the hip rather than at the center of the bodice. She paired the gown with diamond stud earrings and a Rolex Lady-Datejust watch, while her hair was cut into short micro bangs, a fresh beauty update that fans quickly connected to her recent marriage to Holland.

 

Los Angeles Closes the Tour on an Abstract Note

 

 

Zendaya brought the press tour home at the Los Angeles premiere in a black satin Ashi Studio corset built around a sweeping architectural train. Law Roach described the look to Variety as an abstract take on the spider itself, calling it a kind of metamorphosis of the woman into the creature. She completed the look with Boucheron's Lavalliere Diamants pendant earrings and custom Christian Louboutin pumps finished with spider embellishments. Makeup artist Ernesto Casillas worked with Prada Beauty products for the look. Asked to name a favorite from the entire run, Roach said he could not choose just one, though he singled out the archival spiderweb dress from John Galliano's 1997 Circus collection worn at the London premiere as a standout.

 

A Tour Fans Are Still Talking About

 

Fans have followed every stop closely online, praising how each outfit builds on the last without ever repeating itself. Roach's approach kept the tour feeling like a continuous story rather than a series of unconnected red carpet moments, weaving spiderwebs, arachnid beading and the franchise's signature red and blue through archival couture, ready to wear tailoring and even a thrifted T-shirt. With the film opening this week, the run is already being called one of the strongest fashion chapters of Zendaya and Roach's long partnership.