Devangi Nishar Parekh stands at the forefront of India's luxury fashion industry as the Managing Director of Aza Fashions, the country’s premier multi-designer retail brand. Established in 2005 by her mother, Dr Alka Nishar, Aza has grown into a powerhouse with nine high-end boutiques across Mumbai, Delhi, Hyderabad, Kolkata, and Ahmedabad, with new locations, including Surat, on the horizon.

Building on Aza’s legacy, Devangi launched Azafashions.com in 2015, a global e-commerce platform designed to bring the best of Indian and contemporary fashion to customers worldwide. With a curated collection of over 1,000 Indian designers, Aza’s digital presence has catered to fashion enthusiasts across 75+ countries, revolutionising the accessibility of luxury Indian fashion.

 

A Strong Business and Creative Background

 

A robust educational foundation and extensive industry experience back Devangi’s leadership in scaling Aza Fashions. She holds an MBA from The Wharton School at the University of Pennsylvania, a degree that equipped her with the strategic acumen to transform Aza into a global retail brand. Before this, she graduated cum laude from Cornell University with a double major in Applied Economics & Management and Communication.

 

Her professional journey includes a stint as a Business Analyst at Deloitte Consulting in New York City, where she worked in the Strategy & Operations division. Additionally, she honed her expertise in fashion through internships with internationally renowned designers such as Altuzarra and Moschino. Her expertise spans omni-channel retail, e-commerce strategy, business development, merchandise planning, marketing, and social media.

Transforming Aza into a Global Brand

 

Under Devangi’s leadership, Aza has expanded significantly, moving beyond its traditional brick-and-mortar model to an influential digital and global presence. Aza’s online platform ensures a seamless shopping experience, complete with a team of professional stylists who assist clients in selecting outfits tailored to their body type, budget, and occasion. 

With exceptional customer service and worldwide doorstep delivery, Aza has transformed the accessibility of Indian fashion for global consumers. She has also introduced private labels for Aza, enhancing the brand’s ability to cater to evolving customer preferences while improving profitability.

 

Industry Influence and Leadership

 

Beyond Aza, Devangi is an active leader in the business community. She is a board member of the Entrepreneur’s Organisation (EO) Kolkata, a key member of Young Presidents’ Organisation (YPO), and a member of Young FICCI Ladies Organisation (YFLO). 
She is also a sought-after speaker at major business and fashion conferences, including TiEcon.

 

A Vision for Global Indian Luxury Fashion

 

Having spent 16 years in the United States, Devangi deeply understands the significance of cultural heritage for Indians abroad. She recognised a gap in the availability of high-quality, contemporary Indian fashion overseas, where options were often outdated, overpriced, or of subpar quality. This realisation led her to establish Azafashions.com, a platform that bridges the gap between Indian designers and a global audience.

 

Devangi Nishar Parekh continues to redefine luxury retail, merging tradition with technology to bring the best of Indian fashion to a global audience. Her commitment to innovation, quality, and customer satisfaction cements Aza’s position as a trailblazer in the industry.

 

FAQs

What is Aza Fashions known for?

Aza Fashions is India’s leading multi-designer retail and e-commerce platform, offering curated collections from over 1,000 Indian designers through both its luxury boutiques and global online store.

How can I shop online at Aza Fashions?

Shopping online at Aza is simple—visit Azafashions.com, browse collections by designers or categories, place orders, and enjoy worldwide doorstep delivery with stylist guidance available if needed.

Can I return or exchange items purchased from Aza Fashions?

Aza accepts returns for most apparel within 3 days of delivery in India and globally; however, customised styles, jewellery, accessories, and sale items are non-returnable and non-exchangeable. Refer to their policy for more details.

Does Aza Fashions offer outfit customisation?

Yes, select garments on Aza can be customized according to your specifications. Use the “Customise This” option on the product page or email Aza for more information. Note that customised orders are non-returnable and non-refundable.