India’s celebrity endorsement market has witnessed a major shift, with Shah Rukh Khan reclaiming the top position from cricket icon Virat Kohli. According to Kroll’s Celebrity Brand Valuation Report 2025, Shah Rukh Khan is India’s most valuable celebrity brand, with an estimated brand value of $177.9 million.
The ranking measures brand value, not an individual’s total wealth or net worth. Kroll evaluates factors such as celebrity endorsement portfolios, social media presence, audience engagement and commercial influence.
Kroll’s report highlights the growing importance of digital platforms in celebrity endorsements. Digital campaigns allow brands to reach targeted audiences, personalise messages and measure engagement more effectively. For several leading celebrities, digital endorsements accounted for nearly 60% to 75% of their brand associations in 2025.
The rankings also show that celebrity value is no longer determined only by film success or sporting achievements. Social media presence, public image, cultural relevance and the ability to connect with consumers now play an equally important role.
1. Shah Rukh Khan
Shah Rukh Khan has emerged as India’s most valuable celebrity brand in 2025, moving up from third place in the previous ranking. His brand value of $177.9 million reflects his unmatched popularity in India and overseas.
Despite not having a theatrical release after Dunki in 2023, the actor has remained highly visible through endorsements and public appearances. His performances in Pathaan, Jawan and Dunki further strengthened his commercial appeal. The actor’s rise shows that a powerful personal brand can remain influential even during a break from films.
2. Ranveer Singh
Ranveer Singh retained the second position with a brand value of $162.9 million. Known for his energetic personality, distinctive fashion choices and versatile performances, Ranveer has become one of the most sought-after faces for advertising campaigns.
His ability to connect with younger audiences has helped him maintain strong brand relevance. The actor ranked second in 2024 as well, although he has now moved ahead of Virat Kohli.
3. Virat Kohli
Former India captain Virat Kohli slipped to third place after leading the rankings in 2024. His brand value was estimated at $158.4 million.
Kohli remains one of the most influential sports personalities in India, with strong recognition among cricket fans and consumers. His disciplined image, fitness-focused lifestyle and international popularity continue to make him an attractive choice for global and Indian brands.
4. Sachin Tendulkar
Cricket legend Sachin Tendulkar secured the fourth position with a brand value of $125.9 million. His enduring popularity extends well beyond his playing career.
Often regarded as one of the greatest cricketers of all time, Tendulkar continues to enjoy enormous trust and respect among Indian audiences. His movement from fifth place to fourth highlights the long-term value of legacy and credibility.
5. MS Dhoni
Mahendra Singh Dhoni ranked fifth with a brand value of $115.3 million. The former Indian captain remains a powerful name in advertising, thanks to his calm personality, leadership record and strong connection with cricket followers.
Dhoni’s rise from seventh place in the previous ranking indicates growing commercial interest in his brand. His popularity remains strong even after his retirement from international cricket.
6. Alia Bhatt
Alia Bhatt is the highest-ranked female celebrity on the list, occupying sixth place with a brand value of $93.9 million. She has successfully built a reputation across films, fashion, beauty and lifestyle categories.
Her appeal among younger viewers, consistent film career and growing entrepreneurial presence have contributed to her strong endorsement value. She is also one of the most prominent Indian actresses in the digital advertising space.
7. Deepika Padukone
Deepika Padukone ranked seventh with a brand value of $89.2 million. Her sophisticated public image and international visibility have made her a favourite among premium and global brands.
She has maintained the same rank as the previous year, demonstrating the stability of her celebrity brand.
8. Hrithik Roshan
Hrithik Roshan secured eighth place with a brand value of $88.9 million. His appeal is linked to his acting career, fitness image and strong popularity among both Indian and international audiences.
His brand continues to perform well across entertainment, fashion and fitness-related campaigns.
9. Amitabh Bachchan
Veteran actor Amitabh Bachchan ranked ninth with a brand value of $80.8 million. His decades-long career, distinctive voice and trusted public image continue to give him exceptional commercial value.
Bachchan’s rise from tenth place reflects the enduring power of legacy celebrities in India’s endorsement market.
10. Akshay Kumar and Ranbir Kapoor
Akshay Kumar and Ranbir Kapoor shared the tenth position, with each recording a brand value of $80 million. Akshay remains a familiar face in advertising because of his extensive film career and broad audience appeal.
Ranbir Kapoor, meanwhile, climbed significantly from twelfth place. His increasing popularity, successful films and strong appeal among younger audiences have helped strengthen his brand position.
